---
title: "Webinar: Cause Marketing 101"
description: Need-to-knows for creating successful Cause Marketing campaigns.
---

[![Media Cause](https://info.mediacause.com/hubfs/MC%20ReBrand/MCLogo_2025_black_vertical.svg "Media Cause") ![Media Cause](https://info.mediacause.com/hubfs/MC%20ReBrand/MCLogo_2025_black_vertical.svg "Media Cause") ![Media Cause](https://info.mediacause.com/hubfs/MC%20ReBrand/MCLogo_2025_black_vertical.svg "Media Cause") ![Media Cause](https://info.mediacause.com/hubfs/MC%20ReBrand/MCLogo_2025_black_vertical.svg "Media Cause")](http://mediacause.org/)

# Cause Marketing 101

### What it is, what it's not, and how to get it right:

When Cause Marketing efforts are done well, they can drive long-term loyalty, affinity, conversation and impact — for both your brand and the cause you’re supporting. But when the pendulum swings the other way, your good intent can easily turn into a “purpose washing” PR nightmare. 

In this webinar, we’ll explore:

- Why “Cause Marketing” needs to be more than just marketing 
- The value of changing our success metrics from impressions to impact 
- How to leverage the collective momentum of your customers (AND your employees) to strengthen your brand while also improving the world